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On the plus side, you are likely to have top management support, which means it will be easier to recruit the best staff to carry out the project, and acquire needed material and resources also visibility can enhance a project manager’s professional standing in the company. These people direct the strategy and development of the organization. Top management may include the president of the company, vice-presidents, directors, division managers, the corporate operating committee, and others. Let’s take a look at these stakeholders and their relationships to the project manager.
External stakeholders may include external customers, government, contractors and subcontractors, and suppliers. Internal stakeholders may include top management, project team members, your manager, peers, resource manager, and internal customers. In a project, there are both internal and external stakeholders. To compound the problem, project managers generally have little or no direct control over any of these individuals. For example, suppliers who are late in delivering crucial parts may blow the project schedule. Second, the diagram shows that project managers have to deal with people external to the organization as well as the internal environment, certainly more complex than what a manager in an internal environment faces.
Problems with any of these members can derail the project. A study of this diagram confronts us with a couple of interesting facts.įirst, the number of stakeholders that project managers must deal with ensures that they will have a complex job guiding their project through the lifecycle. Leaving out important stakeholders or their department’s function and not discovering the error until well into the project could be a project killer.įigure 5.1 shows a sample of the project environment featuring the different kinds of stakeholders involved on a typical project. It’s important to identify all the stakeholders in your project upfront. The project manager, project team members, and the managers from other departments in the organization are stakeholders as well. The customer, subcontractors, suppliers, and sometimes even the government are stakeholders.
The project sponsor, generally an executive in the organization with the authority to assign resources and enforce decisions regarding the project, is a stakeholder. Even if all the deliverables are met and the objectives are satisfied, if your key stakeholders aren’t happy, nobody’s happy. NOTE: Key stakeholders can make or break the success of a project. However, you negatively affect residents who live near the highway during your project (with construction noise) and after your project with far-reaching implications (increased traffic noise and pollution). When you manage a project to add lanes to a highway, motorists are stakeholders who are positively affected.
They are the people who are actively involved with the work of the project or have something to either gain or lose as a result of the project. But who are the stakeholders? Stakeholders are individuals who either care about or have a vested interest in your project. A project is successful when it achieves its objectives and meets or exceeds the expectations of the stakeholders.